This is the one case to judge this book by its new cover.
On Monday Oct. 14, the new student directory, will hit the racks, but students won't recognize the product.
The directory has been redone from the ground up to be more useful and renamed Get Out!
"The most important feature, by far, is the new magazine look," said Casey Stauffer, NewsNet advertising director, "This year it is quite colorful and it's on magazine stock pages. It is just a new look."
The directory features stories about local life in Provo. Articles to pictures include marriage proposals and date ideas to a restaurant guide and instructions be the ultimate BYU fan.
The stories were written by Provo veterans hoping to help newcomers adapt to the local social scene.
"We hope to give people an idea of what is in the area so people know what to do," said Rachel Sego, Get Out! Editor, It is sad because people say there is nothing to do in Provo."
The old directory was the source for student phone numbers and addresses. Route Y has replaced the annual publication in that role.
"With the Internet combating against it, how do we get students to keep coming back to the directory and using it?" Stauffer said, "If we start throwing in some feature stories that could be used year-round - Where to go? Where to eat? - things that could be used all year, that would increase the utility of it."
Stauffer and Sego admit the product is not perfect but it is a place to start.
Sego said the BYU experience is much more than studying in the library.
"You have to get out and do things, if you don't you are going to hate college," she said, "My studies weren't rewarding until I started doing things besides school. The social aspect is extraordinarily important."
The student directory is supported by advertising, permitting it to be distributed at no cost to the students.
Starting over was not easy for the Get Out! staff. Stauffer said the new look made it difficult to attract advertising. But eventually advertisers were sold on the idea.
"We had to sell people on a concept, we didn't have anything else to give them," Stauffer said. "Response has been phenomenal. We have increased our sales over last year, which is actually quite good considering that we had no prototype to show anybody."


