When two Utah families went into Deseret Book to buy a copy of the newly-released LDS film "Sons of Provo", everything seemed OK, until they tried to watch the film and "Adored: Diary of a Porn Star" appeared on the screen.
The families, one from St. George and one from Riverdale, returned the DVDs and reported the mix-up, prompting Deseret Book to pull the movie from their shelves.
"We once had the wrong music product in a CD case — again due to a duplicator's mistake," said Gail Halladay, a spokeswoman for Deseret Book. "But nothing this serious has ever happened. We have pulled all ‘Sons of Provo’ DVDs from our shelves and will not sell the product until we are 100 percent assured that the product is, in fact, ‘Sons of Provo’."
“Sons of Provo” is about a boy band named Everclean, who struggle to find their place in the music world and gain a strong fan base while creating clean, wholesome music.
"Adored," on the other hand, is an un-rated independent film about a gay porn star who reconnects with his family after his father’s death. The movie’s distributor told the Deseret News there is nothing pornographic in the movie, but it does contain sexual situations and centers around a gay porn star — a far cry from the squeaky-clean, PG-rated movie the families expected to view.
"I would definitely be shocked to put in what I thought was a LDS movie and see that," said Emily MacLean, a sophomore from Northboro, Mass. "I would be a little upset that that was allowed into my home."
MacLean said she would be mad, but not hold Deseret Book responsible for the mix-up.
"They clearly didn’t know that it wasn’t ‘Sons of Provo,’" she said. "Especially since the label said that it was."
"Sons of Provo" is one of many LDS-based films produced by HaleStorm Entertainment. Other films include "Singles Ward," "The R.M.," and "The Best Two Years."
Both films were both sent to the same mass-distribution company in California and somehow "Adored" made its way into "Sons of Provo" cases — labeled and all.
"HaleStorm always performs a background check on companies that we plan to use to insure that they do not replicate pornography, and we were under the impression that this company didn’t," said Jed Ivie, company spokesperson. "After the movies were replicated some copies of ‘Adored’ made it into our pile and were labeled and packaged as our movie."
Ivie said Halestorm has received notice of only four videos printed with the wrong label.
"It appears to be an isolated incident as we sent out 40,000 copies nationwide and have heard of only four cases," Ivie said.
When HaleStorm representatives received a call from the family in St. George almost two weeks ago, they immediately investigated the matter. Once the story was confirmed, they contacted their distributors and asked them to pull the DVD, Ivie said.
Copyright Brigham Young University 5 Oct 2005



