Members of BYU's student public relations agency, Bradley Public Relations, presented campaigns they designed and implemented for various clients over the semester at a trade show in the Wilkinson Center Wednesday night, (Dec. 6, 2006).

Bradley Public Relations teams worked for nine clients this semester including The Boys and Girls Club, Coney's, Subzero and The BYU Museum of Art.

At the trade show, the campaigns were judged. At the end of the night, the team that ran the campaign for The Boys and Girls Club was awarded first place.

Weston Parsons, executive director for the Boys and Girls Club said because the Boys and Girls Club is a private nonprofit organization they do not have the ability to put their resources toward marketing. He said Bradley was a great help to the organization.

"Bradley has been a tremendous asset for our club and organization to help us as far as developing materials, teaching us the right things we need to know and helping us get the input and things that we need to move forward," he said.

Kaiizen, a non-profit organization dedicated to helping children in Mexico, was also a Bradley client. Emily Edmondson, a student from College Station, Texas, who was the account executive for the campaign, said she enjoyed working for a non-profit organization.

"You have such an opportunity, especially with this account because it's a non-profit, to really just take your ideas and run with them and make things happen," she said.

For the Kaiizen campaign, students designed a brochure, wrote news release and planned a large fundraiser to promote awareness and support of Kaizen.

Bradley Public Relations advisor, Linda Walton, said she likes her students to be able to display their work to the public instead of requiring them to do a class presentation or a final exam.

"They [Bradley members] have to explain what they've done and it gives them a real feel for what a trade show is like," she said. "A very large part of what you do in PR is a lot of presentations to clients, vendors and media."

Melissa DeMaso, a student from El Dorado Hills, Cali., enjoyed free food and the visual presentations of the different campaign teams.

"I think it's interesting asking them questions about what their goals have been with each company," she said.

Copyright Brigham Young University 7 Dec 2006