When the president of the United States and his staff need nametags, they place an order to a fast-growing national supplier with delivery service. This company seeks to be known as the best in the business for same-day customer service and building a relationship with their clients, whether they are a Fortune 500 companies or a family reunion. And they're located right here in Utah County.
Namifiers has grown from a small, local nametag company to a national business that fits this description.
Namifiers is located in Springville, and was recognized as one of the fastest growing businesses in Utah by the Utah 100 Awards Program. Namifiers was named the 15th fastest growing business in Utah, with a growth curve of 1,400 percent from 2002 to 2006. According to a news release, this was the first year that Namifiers had been considered for the award.
The Utah 100 isn't the only group noticing Namifiers. The company has spots on the Inc. 5000 list of fastest growing companies in the United States, according to a news release, and its CEO, Bryan L. Welton Jr., was selected as a finalist for the regional Ernst & Young Entrepreneur of the Year award.
The award is on display in the Namifiers showroom, where anyone can come in and look at shirts, bags, lanyards, hats and even aprons that can be customized for anyone and any occasion.
"We name-ify everything, anything you put your name and logo on," said Brad Gasaway, vice president of marketing at Namifiers.
Namifiers started out just making nametags, but with Welton as the CEO, the company expanded into what Gasaway called a "one-stop" for customers' needs. From laser cutting and engraving to embroidery and screen printing to welding vinyl for banners, Namifiers offers almost everything. They are even expanding to be able to do vehicle art on-site. Gasaway joked that he didn't think they'd be able to fit an airplane in the warehouse, but they hope to be able wrap cars or even buses in ads or logos next to the table where they weld vinyl signs together.
Gasaway said the company is one of the leaders in the nation because of the emphasis they place on speed.
"If they [events organizers] need 10,000 customized products by tomorrow, we'll do it," he said.
Gasaway also said it was an important part of Namifiers to build relationships with their customers.
"We grow by continuously listening to customers," he said.
He said Namifiers enjoys catering to any order that comes through, from nametags for public officials to sweaters for a local LDS Young Women's girl's camp group. Gasaway said they try to treat every order the same, though some are a little more exciting than others.
Jessica Whetten had only been working at Namifiers for two weeks when she took the call for nametags for President George W. Bush and other big names in the government.
"I was nervous at first. I didn't want to mess up," she said.
Once the order came through just fine, she was relieved.
"It was a neat experience you don't have every day," she said.
Whetten said the company is a great place to work because the environment and management are great, and the option to make a career out of the job is there. "You can come in not knowing anything and progress," she said.
Namifiers has a young, energetic team, popular for BYU and UVSC students who are working their way through school or have recently graduated, Gasaway said. Four of the five executives attended Brigham Young University, and about 40 percent of their current staff of about 55 are college students.
